Last update: November 28, 2009.
This Sherton English Privacy Statement applies to data collected by Sherton English through its Web site.
Collection of Your Personal Information
At some areas of the Sherton English site, we ask you to provide personal information, such as your e-mail address, name or telephone number. We may also collect demographic information, such as your ZIP code, age, gender, preferences and interests. If you choose to make a purchase or sign up for a paid subscription service, we will ask for additional information, such as your credit card number and billing address.
In order to access some Sherton English services, you will be asked to sign in with a username address and password. A unique ID number will be assigned to your credentials which will be used to identify your credentials and associated information.
We may collect information about your interaction with the Sherton English site and services. For example, we may use Web site analytics tools on our site to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find our site, the pages you view within our site, your browser add-ons, and your browser’s width and height.
We may also use technologies, such as cookies and web beacons (described below), to collect information about the pages you view, the links you click and other actions you take on our site. Additionally, we may collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses.
When you receive newsletters or promotional e-mail from Sherton English, we may use web beacons (described below), customized links or similar technologies to determine whether the e-mail has been opened and which links you click in order to provide you more focused e-mail communications or other information.
Use of Your Personal Information
Sherton English collects and uses your personal information to operate and improve its site and the services provided. These uses may include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences (more information in Display of Advertising section below).
We may also use your personal information to communicate with you. We may send certain mandatory service communications such as welcome letters and information on technical service issues, as well as periodic member letters that are considered part of the service. We may also occasionally send you promotional mailings to inform you of other products or services available.
Sharing of Your Personal Information
Except as described in this statement, we will not disclose your personal information outside of Sherton English without your consent. We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those service providers will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. However, for credit card processing, our fraud detection vendors may use aggregate data to help improve their service.
This helps them more accurately detect fraudulent uses of credit cards. We may access or disclose information about you, including the content of your communications, in order to: a) comply with the law or respond to lawful requests or legal process; b) protect the rights or property of Sherton English or our customers, including the enforcement of our agreements or policies governing your use of the services; or c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of Sherton English employees, customers or the public.
Accessing Your Personal Information
You may have the ability to view or edit your personal information online. In order to help prevent your personal information from being viewed by others, you will be required to sign in with your credentials (username and password). You can access to your info in the User Control Panel, or in My Profile, if you have created one in the Sherton English Social Network.
For any requirement about your information, you can either use our Contact form or reply any of our email messages, and we will contact you within 30 days regarding your request.
You can stop the delivery of future promotional e-mail from Sherton English sites and services by following the specific instructions in the e-mail you receive, usually found at the bottom of the message.
For the weekly lessons of the 52 Week Course, you can express your interest in receiving them when you sign up as site member. By signing in at any moment with your username and password and going to the course page, you can start or stop them. Moreover, links with intructions for cancelling the reception are included in every weekly lessons message.
These choices do not apply to the receipt of mandatory service communications that are considered part of certain Sherton English services, which you may receive periodically unless you cancel the service.
Display of Advertising
Sherton English and the online services we offer are supported mainly by advertising.
When we display online advertisements to you, we will place one or more persistent cookies on your computer in order to recognize your computer each time we display an ad to you. We are able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements we display. We use this information to make predictions about your characteristics, interests or preferences and to display targeted advertisements that we believe may be of interest to you. We may also associate this information with your subsequent visit, purchase or other activity on participating advertisers’ Web sites in order to determine the effectiveness of the advertisements.
While we may use some of the information we collect in order to personalize the ads we show you, ads are selected based only on data that does not personally and directly identify you. For example, ads are displayed according to certain general interest categories or segments inferred based on demographic or interest data, including any you may have provided when creating an account (e.g. age, zip or postal code, gender), demographic or interest data acquired a general geographic location derived from your IP address, the pages you view and links you click when using Sherton English’s and its advertising partners’ Web sites and services, and the search terms you enter Internet search services.
By displaying personalized targeted ads, we take a number of steps designed to protect your privacy. For example, we store page views, clicks and search terms used for ad personalization targeting separately from your contact information or other data that directly identifies you (such as your name, e-mail address, etc.).
Security of Your Personal Information
Sherton English is committed to protecting the security of your personal information and information collected for advertising purposes. A variety of security technologies and procedures are used in order to protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access, which are located in controlled facilities. When we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users.
Sherton English Web site use “cookies” to enable you to sign in to our services and to help personalize your online experience. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies contain information that can later be read by a Web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer.
One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content and appropriate advertising on your later visits.
When you sign in to Sherton English using your username and password, we store a unique ID number, and the time you signed in, in an encrypted cookie on your hard disk. This cookie allows you to move from page to page at the site without having to sign in again on each page. When you sign out, these cookies are deleted from your computer.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Sherton English site that depend on cookies.
If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. For example, in Internet Explorer 7 you can delete cookies by selecting “Tools”, “Delete browsing history” and clicking the “Delete Cookies” button. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.
Use of Web Beacons
Sherton English Web pages may contain electronic images known as Web beacons -sometimes called single-pixel gifs- that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages and to deliver co-branded services. We may include Web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon.
Sherton English may also employ Web beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our sites. We prohibit Web beacons on our sites from being used by third parties to collect or access your personal information.
Controlling Unsolicited E-mail (“Spam”)
Sherton English is concerned about controlling unsolicited commercial e-mail, or “spam” Sherton English has a strict Anti-Spam Policy. Sherton English will not sell, lease or rent its e-mail subscriber lists to third parties.
Enforcement of this Privacy Statement
If you have questions regarding this statement, you should first contact us by using our Contact form or replying any of our e-mail messages.
Changes to this Privacy Statement
We will occasionally update this privacy statement to reflect changes in our services and customer feedback. When we post changes to this Statement, we will revise the “last updated” date at the top of this statement. If there are material changes to this statement or in how Sherton English will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification. We encourage you to periodically review this statement to be informed of how Sherton English is protecting your information.
Sherton English welcomes your comments regarding this privacy statement. If you have questions about this statement or believe that we have not adhered to it, please contact us by using our Contact form.